Privacy Policy

Privacy Policy

Effective Date: December 9, 2025

Pure Aura (“we,” “our,” “us”) values your trust and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our online store, built on Wix, and purchase affordable luxury fragrances via dropshipping

Information We Collect

  • Personal Information: Name, email address, shipping address, billing address, and phone number.

  • Payment Information: Processed securely through PayPal and credit card providers. We do not store full payment details on our servers.

  • Order Details: Products purchased, order history, and delivery information.

  • Technical Data: IP address, browser type, device information, and cookies to improve site performance and user experience.

  • How We Use Your Information

  • To process and fulfill your orders.

  • To communicate with you regarding purchases, shipping, and customer support.

  • To improve our website, services, and product offerings.

  • To comply with legal obligations and prevent fraud.

  • Payments

  • Payments are handled securely via PayPal and credit card processors. Pure Aura does not have access to or store sensitive payment details such as full credit card numbers.

  • Dropshipping

  • As a dropshipping business, we share necessary order details (name, address, product selection) with our trusted suppliers to fulfill and ship your order. Suppliers are required to use this information solely for order fulfillment.

  • Cookies & Tracking

  • Our Wix-powered store may use cookies and similar technologies to:

  • Enhance website functionality.

  • Analyze traffic and improve performance.

  • Provide personalized shopping experiences.

  • You can manage cookie preferences through your browser settings.

  • International Customers

  • Pure Aura serves customers worldwide. By placing an order, you consent to the transfer of your information across borders, including to countries where data protection laws may differ from your own.

  • Contact Us

  • If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact us at: Email: support@pureaura.com

  • Policy Updates

  • We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Updates will be posted on this page with a revised effective date.